Lore
The Merchant — a candlelit portrait, Lore's silent guide

Amsterdam has 800 years of stories. Explore like no other.

Lore tells you the history of what you're looking at — powered by AI, built by locals.

No download needed. Works in your browser.

Loved by travellers in Amsterdam

"Walked through the Jordaan and felt like the buildings were talking to me. Beats every guided tour I've done."
Henrik Müller
"Pointed my phone at a random canal house and got a story about a 17th-century spice merchant. Mind blown."
Yuki Tanaka
"The audio tour around Dam Square was hauntingly good. My kids actually listened the whole way."
Sofia Garcia
"No download, no fuss. Opened it in Safari and was exploring within seconds."
James O'Brien
"€4.99 for a whole day of unlimited stories — cheaper than a museum ticket and ten times more fun."
Emma Wilson
"Discovered three hidden hofjes I would have walked straight past. This app is pure magic."
Camille Dubois
"Felt like having a brilliant local friend whispering history in my ear all afternoon."
Alice Whitmore
"The Rembrandt-era stories around the Nieuwmarkt gave me chills. Worth every cent."
Rafael Silva
"Walked through the Jordaan and felt like the buildings were talking to me. Beats every guided tour I've done."
Henrik Müller
"Pointed my phone at a random canal house and got a story about a 17th-century spice merchant. Mind blown."
Yuki Tanaka
"The audio tour around Dam Square was hauntingly good. My kids actually listened the whole way."
Sofia Garcia
"No download, no fuss. Opened it in Safari and was exploring within seconds."
James O'Brien
"€4.99 for a whole day of unlimited stories — cheaper than a museum ticket and ten times more fun."
Emma Wilson
"Discovered three hidden hofjes I would have walked straight past. This app is pure magic."
Camille Dubois
"Felt like having a brilliant local friend whispering history in my ear all afternoon."
Alice Whitmore
"The Rembrandt-era stories around the Nieuwmarkt gave me chills. Worth every cent."
Rafael Silva

How it works

Discover Amsterdam

Browse curated highlights across the city — hidden gems, iconic landmarks, and local favorites. Each one comes with the story behind it and directions to get there.

Scan any building

Point your camera at any building, monument, or statue. Lore identifies it and tells you the real story — not the guidebook version.

Walk and listen

Choose an area and start walking. Lore narrates the history around you in real time, street by street, powered by GPS. Ten neighborhoods, each with its own story.

See it in action

  • 3 free stories — no sign-up
  • Audio tours that walk with you
  • Full access for €4.99 / day
Lore home screen showing the Grachtengordel neighborhood and the Identify a monument action.
Lore detail screen showing the Royal Palace of Amsterdam with facts, story and context tabs.
Lore audio guide screen for De Dam & Centrum with a play, pause and stop player.

Frequently asked questions

Amsterdam has 800 years of stories.

Hear them as you walk.