Scan any building
Point your camera at any building, monument, or statue. Lore identifies it and tells you the real story — not the guidebook version.

Lore tells you the history of what you're looking at — powered by AI, built by locals.
No download needed. Works in your browser.
Point your camera at any building, monument, or statue. Lore identifies it and tells you the real story — not the guidebook version.
Put your earbuds in and start walking. Lore narrates the history around you in real time, street by street, powered by GPS.
Choose from curated audio tours through Amsterdam's most fascinating neighborhoods. Each route is a story waiting to unfold.



Lore was born on a street in Rome. Its creator, Brian, was wandering through the city, pointing his phone at buildings and using AI to figure out what he was looking at. Every time he scanned something, he got a story he never expected. Somewhere between the third and fourth discovery, it clicked — this should be a product.
Not a clunky audio guide. Not a Wikipedia rabbit hole. A pocket historian that actually walks with you and tells stories worth hearing.
Fun fact: Lore is Brian's first ever app. He had zero experience building software when he started. But the idea grabbed him so completely that he taught himself, built it, and never looked back.
The vision is simple — bring every city to life through AI-powered storytelling. Amsterdam is where it starts.