Lore
The Merchant — a candlelit portrait, Lore's silent guide

Amsterdam has 800 years of stories. Explore like no other.

Lore tells you the history of what you're looking at — powered by AI, built by locals.

No download needed. Works in your browser.

How it works

Scan any building

Point your camera at any building, monument, or statue. Lore identifies it and tells you the real story — not the guidebook version.

Walk and listen

Put your earbuds in and start walking. Lore narrates the history around you in real time, street by street, powered by GPS.

Follow curated routes

Choose from curated audio tours through Amsterdam's most fascinating neighborhoods. Each route is a story waiting to unfold.

See it in action

  • 3 free stories — no sign-up
  • Audio tours that walk with you
  • Full access for €4.99 / day
Lore home screen showing the Grachtengordel neighborhood and the Identify a monument action.
Lore detail screen showing the Royal Palace of Amsterdam with facts, story and context tabs.
Lore audio guide screen for De Dam & Centrum with a play, pause and stop player.

The story behind Lore

Lore was born on a street in Rome. Its creator, Brian, was wandering through the city, pointing his phone at buildings and using AI to figure out what he was looking at. Every time he scanned something, he got a story he never expected. Somewhere between the third and fourth discovery, it clicked — this should be a product.

Not a clunky audio guide. Not a Wikipedia rabbit hole. A pocket historian that actually walks with you and tells stories worth hearing.

Fun fact: Lore is Brian's first ever app. He had zero experience building software when he started. But the idea grabbed him so completely that he taught himself, built it, and never looked back.

The vision is simple — bring every city to life through AI-powered storytelling. Amsterdam is where it starts.

Simple pricing

Free

€0
  • 3 camera scans
  • 1 free audio tour
  • No account needed
Most popular

Day Pass

€4.99/ 24 hours
  • Unlimited camera scans
  • All audio tours unlocked
  • Works for 24 hours
  • No subscription

Frequently asked questions

Amsterdam has 800 years of stories.

Hear them as you walk.